I truly believe this is the mindset that one needs to implore when turning a project into a business. It is the difference between amateur and professional. I took this approach when I wrote "Lose the Gum" and it became the differentiating factor between what is now a published book and a bunch of unfinished pages. How many of us, while riffling through our stuff, find pages of a half written book or an idea that we never fully pursued? We've all been there as a feeling of lament washes over. But you will be amazed at what you can be accomplished when you shift your mentality and adopt the practice of "Turning Pro."
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